Tuesday, February 25, 2014

Android, Apple and app development

Smart phones have become an essential part of our lives, from organising our important events, providing us with information at our fingertips to enabling us to never be out of touch with the world around us. These smart phones allow us to access and share any data at any given time, anywhere in the world. Two of the most popular brands / software are Apple (iOS) and Android. These companies differ in their approaches in terms of be delivering the services of a smart phone but are nonetheless the most popular brands globally.

 Android allows its users to customize their device in countless ways, however iOS has limited customization and is considered user friendly since one does not need to alter their device much. This has its advantages and disadvantages, it creates a simple, slick and a very user friendly device for the user but it also means that one cannot customise it according to their personal preferences. Due to these smart phones playing such a vital role in our lives, many businesses are implementing “Bring Your Own Device” initiatives, where users can bring their own devices to work for use during the workday.

 It saves the businesses having to spend on these devices as well as saves them from training the workers since they are already familiar with their personal devices. Though rarely but some complications can occur with this initiative because a range of devices are used, some might not be compatible with others. These smart phones require applications which can be downloaded from their respective app stores. Businesses can take advantage of this and download applications for all of their workers to enable a fast, smooth and a reliable form of data sharing and even hold meetings online e.g. dropbox and skype etc. Their versatility allows us to broaden their use in our lives. One of those ways is referred to as Mobile Point of Sale or MPOS. This allows users to link their devices with their credit cards and make super quick purchases and payment.


This cuts out the time lag and you can have you be in control of your finances at every moment rather than waiting for a paper based bank statement to arrive and then planning according. It is all available at the touch of your fingertip. Developers take advantage of this ever growing technology by introducing SEO services. Search Engine Optimization is a process which affects how the results appear after a search in a search engine. The higher a link is placed in the result list, the more visitors it will receive. SEO targets types of search which include image, location based, video search etc. It introduces keywords and the result which match those of the initial search are displayed. 

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